The University Store has the best, largest selection of OSU apparel and spirit merchandise around. Whether you are a lil' Poke, a current Cowboy, or a proud and immortal alumni the University Store has everything an OSU fan could ever want in all the best brands, including Nike, Under Armour, JanSport, Cutter & Buck, Antigua, Colosseum, Columbia, 47, Gameday Couture and much, much more. Think the University Store is just T-shirts and textbooks? Not anymore. The University Store is taking orange to a whole different level with our new boutique chic selection of apparel, jewelry, shoes and handbags.