STILLWATER, Okla. – To best serve your clients and customers, you first have to understand them. From broad generalizations to specific behavior patterns, your business has a lot to gain from taking a deep dive into your customers' patterns of behavior.
On April 12, as part of the Lunchtime Learning series co-sponsored by the Stillwater Chamber of Commerce and Meridian Technology Center, Cara Adney will present "Take a Walk in Their Shoes: Understanding How and Why Customers Choose You.”
Curating a customer journey map is a simple way to begin to understand your customers' experiences. By identifying how and why your customers choose you, you can explore new ways to meet their needs. In this session, Adney will simplify what a customer journey is and break down why this process benefits all businesses. She will also provide attendees with templates to develop journey maps for their clients.
Adney believes that every person has a story. As the Marketing and Media Relations Coordinator at Meridian Technology Center, storytelling is one of her primary responsibilities. From student success stories in the local paper to snapshots on social media, Adney is responsible for sharing the Meridian story, one word or picture at a time.
Lunchtime Learning sessions are held from 11:30 a.m. to 1:00 p.m. on Meridian’s campus. Registration is $15 per session and includes lunch. For more information or to register for the upcoming Lunchtime Learning
Meridian Technology Center has been a driver of economic development since 1975. With a mission to educate, enrich lives and secure economic futures, Meridian offers full-time career training programs, short courses, workforce and economic development assistance and entrepreneurial support to residents from the Agra, Carney, Glencoe, Guthrie, Morrison, Mulhall-Orlando, Pawnee, Perkins-Tryon, Perry and Stillwater school districts. Meridian is one of 29 schools within Oklahoma’s CareerTech system.