Eskimo Joe's 43rd Anniversary Celebration is legendary! Thousands and thousands of patrons have participated using Joe's anniversary as a catalyst for a road trip, and a reunion with old friends from their college days. The celebrations date clear back to 1976, then really got on a roll in 1985, when, for the first time, the party spilled outside of Joe's and onto Elm Street.
Over the next eight years, Joe's weekend became the single largest attraction to Stillwater, except for Oklahoma State University football. The massive street party drew thousands, literally covering Elm Street from Duck Street on the east, to the Oklahoma State University campus and Gardiner Hall on the west. People came back from all over the country, and the media took notice, covering the entire event with satellite trucks and television cameras.
Joe's Anniversary parties made Eskimo Joe's a household name during the late 1980's and early 1990's, raising public awareness of the brand and all that the place stood for in the hearts and minds of the loyal followers who had made Joe's a big part of their Stillwater and Oklahoma State University experience.