(STILLWATER, Oklahoma - March 1, 2017) — The Land Run 100, celebrating its fifth year, has become one of the largest cycling races in Oklahoma and the region. On Saturday, March 11, 2017 at 8 a.m., Bobby Wintle, Land Run 100 creator, and his team of cycling experts will be sending 1,100 cyclists from 30 states, Canada, and England across the starting line in front of District Bicycles located at 120 W. 7th Ave. in Downtown Stillwater. This is the second year Land Run 100 has incorporated a running event as well. The 50k Ultra Marathon will also be held on Saturday, March 11 with a sold out field of 100 runners and will begin at 8 a.m. for participants registered as a runner only. Due to an overwhelming request from cyclists, “The Double” was created this year as an option for cyclists to run the 50k on Friday, March 10 and complete the 100-mile cycling course on Saturday, March 11. The course routes will be released publically at District Bicycles on Friday, March 3 at 6 p.m. through a smartphone app called Blackriver to allow cyclists to upload the course to a GPS device.

On Friday, March 10 the Land Run 100 team is hosting an outdoor concert and beer garden beginning at 4:30 p.m. in front of District Bicycles and is open to the public. Land Run 100 and the Iron Monk Brewing Co. have partnered to create a brew, only available while supplies last, to celebrate with cyclists and runners as they cross the finish line. “It is the first time ever in cycling event history to have a signature beer created and released in 6-pack cans specifically for a cycling event,” Wintle said. The Land Run 100 Pale Ale will be available at The Iron Monk Brewing Co. beginning on Thursday, March 9 and in select Stillwater venues throughout the event weekend while supply lasts. “Once it’s gone, it’s gone. It will never be brewed again,” added Wintle.

The festivities will continue after cyclists and runners cross the starting line on March 11 in preparation for celebrating their return across the finish line. At 11 a.m. the beer garden will open and food trucks will be on location in front of District Bicycles throughout the day in the heart of Downtown Stillwater. The public is invited and encouraged to cheer on cyclists and runners as they cross the finish line at 120 W. 7th Ave. and enjoy Downtown Stillwater. “Land Run 100 is all about pushing yourself to your limits and achieving new goals alongside long-time buddies and new friends too. There is nothing better than celebrating those type of successes with the people you care about the most,” Wintle explained.

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MEDIA CONTACT:

Bobby Wintle

(405) 372-7319

bobby@districtbicycles.com

The Land Run 100 was created in 2013 for the love of sharing amazing roads in places where cyclists haven't discovered. In late 2011, as the District Bicycles family was beginning to form, came the discovery that the rural roads surrounding Stillwater, OK offered virtually limitless potential for gravel cycling. Mile after mile of what most would call "B" roads revealed themselves as a growing community of cyclists ventured out to explore the beautiful country surrounding Stillwater. The first Land Run 100 linked 107 miles of red, rutted roads and featured over 6000 ft. of climbing with Carney, Oklahoma as its halfway point. 121 riders braved the course that first year. Every year, the weather has been a defining characteristic of the Land Run 100. When rain falls on Oklahoma red dirt, roads become unforgiving and in some cases impassible. Stories of ruined derailleurs and miles of hike-a-bike through "peanut butter mud" that can swallow a shoe have become realities of the Land Run 100 experience. The spirit of the Land Run 100 is found in the will to redefine what is possible.